Online Business Marketing – What Is It?

Most people know what Internet marketing is but when you bring it down to the local business level, you may well get a very puzzled look from people that you are speaking to. The question becomes, how does a local business compete on the World Wide Web? The answer is, it’s simple. Local businesses do not compete with all the big boys on the Internet. They compete with their local competition in their prospective markets. You only have to be better than the guy down the street and in your town and surrounding communities. There are many different ways to achieve this depending on your area and your market. There are universal processes that need to be done on every website in any niche but a bulk of these tasks should be customized to the individual site owner. So, let’s take a look at just a few of these things.

Most entrepreneurs understand the concept and importance of being ranked highly in the Google search engines. Most business owners, however, do not have a clue about what it takes to do this. If your site is ranked number 1 in Google for its biggest Keyword, it will receive a minimum of 40% of the clicks from the total number of searches for that keyword. The first step in this process is to make sure that your site is Google friendly. There are many things that Google likes and dislikes as far as how they grade your site. The more likable it is, the easier it will move up through Google to a highly ranked position. This is known as on-site SEO. On-site SEO is concerned with things such as meta-tags, article headers, on-site content, keywords, broken links and linking off of the site.

Secondly, local websites should be listed in all of the major online directory sites. This is true for a few reasons. Firstly, site owners want their names and business to be out there on the Internet to as many different places as possible. Costumers seeing your business in several places will create trust between you and them. And, these directories provide trusted backlinks to your site which helps with authority and Google likes it.

The next big technique for local online marketing is off-site SEO. Off-site SEO is basically backlinking from other sites to yours. This can be done in several different ways. Most agree that the best way is to get links from powerful, authoritative sites that are pertinent to your market. For example, if your site is about your tire repair shop, a link from Good Year pointing back to your site would be a great link. However, most big sites will not let anyone put a backlink on their sites and if they do, it can be very expensive, so we usually have to find another way to do this.

Another type of site that Google loves at this point is Web 2.0 sites. These types of sites are interactive and not static. Remember when sites rarely let you make a comment or take a poll? Well, now they are everywhere. The search engines like the fact that there is activity on a site and that people are participating. These are both good for backlinks and it is something to consider if your site is static because if it’s new and static, it will never rank well.

Google AdWords Certified & SEO Freelance Consultant

local SEO service ct

Google Certifications Obtained in 2019 Inducing AdWords & Analytics

Expert SEO Consultant With 14 Years Digital Marketing Experience

gogole adwords certified

I took the Google AdWords Search Test and the Google AdWords Fundamentals Test which entitles me to the title “Google AdWords Certified.”

SEO & Google AdWords Consultant

14 years Of SEO, Google AdWords, WordPress, & Analytics and Digital Marketing Experience.
I provide SEO & Google AdWords consulting services for $50/hour with a 10-hour retainer required. After that it is pay as you go. No “agency-style” locked-in long-term contract.
For the past 5 years, I have provided digital marketing consulting services including Organic SEO, On-Site SEO, Technical SEO Audits, Google AdWords Certified Account Management & Optimization, Certified Google Analytics Services, and Local SEO Services. (Google My Business Optimization, Top 3 Google Local SEO Map Pack).
I have managed PPC accounts for 14 years, have 14 years of digital marketing industry experience and excellent analytical, statistic, and marketing skills. I use professional SEM applications such as SEMrush, Google Search Console, Ahrefs, Screaming Frog, Moz, SERanking, Buzzsumo, Keyword Planner, SpyFu, multiple keyword & competitor research tools, SEO audit tool, and Google Ads tools.
 

Google AdWords & Analitics Certified Consultant In Connecticut

Certified Google AdWords Manager And Optimizer

Local SEO & WordPress Consultant

Google AdWords and Analytics Certified. SEO consultant with over 14 years of experience.  I have developed effective SEO knowledge and skills in order to obtain higher rankings in Google.

I follow Google’s Webmaster Guidelines and use SEO techniques developed over the past 14 years.

A seasoned and experienced Google AdWords account manager and optimizer with 14 years of experience. An excellent AdWords manager and optimizer.

AdWords has changed dramatically since I began. I love doing my job and always try to overdeliver my services.  Additionally, I have used Google Analytics since before Google purchased the product back when it was known as Urchin.

I have much experience with professional tools such as Analytics, Google Search Console, SEMrush, SpyFu, Screaming Frog, Moz, SCHEMA, Yoast SEO, SERankings, aHrefs, and many others.

Over the past decade, I have launched more than 75 WordPress websites and have become a WordPress SEO and site speed up expert.

As an AdWords and SEO freelancer in Connecticut, I can afford to work for an affordable $50/hour with only a minimum initial 10-hour requirement.

 

Technical SEO Audit

I always provide new clients with a thorough technical SEO audit to access the current state of your website. I check your current keyword rankings, backlinks, and overall web page design, speed and mobile-friendliness. I know how to fix significant errors.

 

Keyword Research

As an SEO consultant and AdWords optimizer. I research industry and competitor keywords using professional SEO and AdWords online tools. I can discover the keywords your competitors are targeting, obtain metric on average monthly search volume and the approximate cost per click. Vital info that can be used to compete in a much shorter time than usually required.

 

On-Site SEO

A website must load quickly, with proper META titles, HTML headings, internal linking, external links, proper alt-text in  images, and speed up techniques such as installing a website cache, minification of JavaScript, CSS, HTML plus a few other techniques to deliver pages to a searcher as fast as possible especially if they ate searching from their phone.

 

Local SEO Optimization

Local SEO optimization has boomed.  Google’s top 3 local pack above Google’s organic listings was designed specifically to allow the searcher to quickly with local small business owners give local business owners an opportunity to rank high on Google relatively quickly. I know local SEO ranking factors and know how to get local business into the local pack. I am certified in Google My Business.

 

Do You Need SEO?  Is it worth the investment?

Yes and Yes. It’s worth the investment if you are aware that it is an investment and if you have not started investing yet when do you plan to start? Search engine marketing keeps growing and growing because of it one of the most effective marketing methods with measurable results. It may even take 3-4 months to begin to see your website appearing withing optimal Google rankings. But once have started and are on the right path and do not try to fool Google or it’s searchers it is very likely you will see a consistent and measurable flow of leads and potential customers. Or sign up with AdWords as seen traffic very quickly.

 

I  keep my clients informed regarding the progress of the optimizations and absolutely in the loop communicating where I am allocating my time and report daily.

 

I work on an affordable retainer basis of $50/hour for AdWords Consulting or SEO.  I require a 10-hour minimum but after that, you may cancel my services anytime. My agency is a non-agency agency. No long-term, locked in yearly contracts.

 

Contact me by phone at 860.659.7135 or email at bobstein@gmail.com.

[embeddoc url=”https://connecticutadwordsconsultant.com/wp-content/uploads/2019/02/certification.png” download=”all” viewer=”google”]

Google AdWords Freelancer & Consultant | SEO Expert

 

Google AdWords Manager and SEO Freelance Consultant

 

Serving Connecticut & Clients Across The US

 

Google AdWords and SEO consultant with over 13 years experience.  I have developed effective SEO knowledge and skills in order to obtain higher rankings in Google. I follow Google’s Webmaster Guidelines and use SEO techniques developed over the past 13 years.

Also a seasoned and experienced Google AdWords account manager and optimizer with 13 years of experience. I am an excellent AdWords manager and optimizer and learn more every day. AdWords has changed dramatically since I began. I love doing my job and always try to over deliver my services.  Additionally, I have used Google Analytics since before Google purchased the product back when it was known as Urchin. I have much experience with professional digital marketing suites such as Google Search Console, SEMrush, SpyFu, Screaming Frog, Moz, SCHEMA, Yoast SEO, Raven Tools, aHrefs, and many others.

Over the past decade, I have launched more than 75 WordPress websites and have become a WordPress SEO and site speed up expert. As an AdWords and SEO freelancer in Connecticut, I can afford to work for an affordable $60/hour with only a minimum initial 10-hour requirement.

 

Technical SEO Audit

I always provide new clients with a thorough technical SEO audit to access the current state of your website. I check your current keyword rankings, back links, and overall webpage design, speed and mobile-friendliness. I know how to fix significant errors.

 

Keyword Research

As an SEO consultant and AdWords optimizer. I research industry and competitor keywords using professional SEO and AdWords online tools. I can discover the keywords your competitors are targeting, obtain metric on average monthly search volume and the approximate cost per click. Vital info that can be used to compete in a much shorter time than usually required.

On-Site SEO

A website must load quickly, with proper META titles, HTML headings, internal linking, external links, proper alt-text in  images, and speed up techniques such as installing a website cache, minification of JavaScript, CSS, HTML plus a few other techniques to deliver pages to a searcher as fast as possible especially if they ate searching from their phone.

 

Local SEO Optimization

Local SEO optimization has boomed.  Google’s top 3 local pack above Google’s organic listings was designed specifically to allow the searcher to quickly with local small business owners give local business owners an opportunity to rank high on Google relatively quickly. I know local SEO ranking factors and know how to get local business into the local pack.

 

Do  You Need SEO?  Is it worth the investment?

Yes and Yes. It’s worth the investment if you are aware that it is an investment and if you have not started investing yet when do you plan to start? Search engine marketing keeps growing and growing because of it one of the most effective marketing methods with measurable results. It may even take 3-4 months to begin to see your website appearing withing optimal Google rankings. But once have started and are on the right path and do not try to fool Google or it’s searchers it is very likely you will see a consistent and measurable flow of leads and potential customers. Or sign up with AdWords as seen traffic very quickly.

I  keep my clients informed regarding the progress of the optimizations and absolutely in the loop communicating where I am allocating my time and report daily.

I work on an affordable retainer basis of $50/hour for AdWords Consulting or SEO.  I require a 10-hour minimum but after that, you may cancel my services anytime.

 

Contact me by phone at 860.659.7135 or email at bobstein@gmail.com.

9 Great Search Engine Optimization E-Books For Google Ranking

100’s of Hacks For Better Google Organic SEO Ranking [E-Books]

 

 

[embeddoc url=”https://connecticutadwordsconsultant.com/wp-content/uploads/2019/02/ultimate-site-audit-with-semrush.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://connecticutadwordsconsultant.com/wp-content/uploads/2019/02/The-State-of-Local-SEO-Industry-Report-2019.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://connecticutadwordsconsultant.com/wp-content/uploads/2019/02/Technical-Audit-Checklist-for-Human-Beings-v3.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://connecticutadwordsconsultant.com/wp-content/uploads/2019/02/Using-Google-Search-Console-For-Easy-SEO-Wins.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://connecticutadwordsconsultant.com/wp-content/uploads/2019/02/SEO-Best-Practices-On-Page-SEO-Checklist-_-Orbit-Media-1.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://connecticutadwordsconsultant.com/wp-content/uploads/2019/02/SEO-Checklist-For-Driving-More-Organic-Traffic-2018-Update-Alexa-Blog.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://connecticutadwordsconsultant.com/wp-content/uploads/2019/02/SEO-ranking-factors-in-2018-Edit_.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://connecticutadwordsconsultant.com/wp-content/uploads/2019/02/Tips-to-Grow-WordPress-SEO-Traffics.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://connecticutadwordsconsultant.com/wp-content/uploads/2019/02/Web-Content-Checklist_-21-Ways-to-Publish-Better-Content-_-Orbit-Media-Studios.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://connecticutadwordsconsultant.com/wp-content/uploads/2019/02/What-Are-Google-Local-Services-AdWords-and-Why-Should-You-Care_-BrightLocal.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://connecticutadwordsconsultant.com/wp-content/uploads/2019/02/The-Future-of-SEO-Trends-in-2018-and-Beyond.pdf” download=”all” viewer=”google”]

[embeddoc url=”https://connecticutadwordsconsultant.com/wp-content/uploads/2019/02/Moz-Local-Search-Ranking-Factors-Study-2018-Local-SEO-_-Moz.pdf” download=”all” viewer=”google”]