I have been using Google AdWords for 13+ years and I’m Google-certified. I’m an AdWords and SEO expert consultant with B2B and B2C experience in a variety of industries. If you need assistance with either, I’d love to help you.
Below are a few links to learn Google AdWords the DIY way.
I like Udemy.com courses. Most are $9.99 and have 30-days to return.
For AdWords. You MUST research your keywords, choose correct keyword match types, learn from competitors, create great ads, test ads (run at least 2 at a time), send visitors to great landing pages, structure your account logically, make sensible bids, control your budget, use AdWords targeting (demographics, device, etc.), use AdWords extensions, TRACK CONVERSIONS, optimize your account frequently, avoid the search partner network (unless using remarketing), only show ads in the locations you cover, and other skills to increase ROAS.
Connecticut SEO Consultant Serving Clients In The US
Google Connecticut SEO Consultant & AdWords Expert that drives customers to websites or places of business using AdWords and SEO techniques to rank you higher in Google. SEO consulting companies know that if SEO is done properly it will work. A Google SEO consultant knows ranking high in Google is a long-term investment that can grow your business for years to come. When a potential customer searches for information about your product or service, we’ll ensure you have keywords rankings for every stage of the sales cycle and beat out your competition.
I help clients achieve ROI goals using AdWords PPC and SEO. With Google Analytics, an SEO consultant can track your growth progress so you the results of every click. SEO consultants use professional tools to track the rank of you keywords.
Why choose Connecticut AdWords Consultant for SEO?
A Connecticut AdWords Consultant will create a unique approach best suited to your specific needs utilizing white-hat SEO techniques to improve your SEO rankings while at the same time managing your AdWords account which gives me insights into both paid and organic traffic.
Technical SEO Audits
A decent SEO consulting firm begins with a Technical SEO Audit to access the current state of your website. I check your current keyword rankings, backlinks, and overall webpage design, speed and mobile-friendliness. I know how to fix significant errors.
An SEO consulting companies will research long-tail and regional local seo keywords tailored to fit your business location. My consulting firm will identify the highest cost-per-click keywords which will give you the most traffic but are also not as competitive so that you can rank high.
SEO companies research and analyze your competitors to discover what they are doing so we can overtake them in the rankings.
Your site must load quickly, with proper titles, headings, internal and external linkings, proper content, images, SCHEMA, rich snippets, a cache, security and more. I ensure all of that is in place
SEO Reporting & Transparency
Google SEO consultants must keep you involved in the SEO process. You’re taking a risk whenever you invest in marketing, so I use Google Analytics to track your conversions so you know exactly how you are benefiting from your investment.
A good Google SEO consulting firm’s off-site SEO strategy must include natual, relevant link building from industry directories and industry authoritative domains. The more links you have is not necessarily a plus, you must consider the quality of the link.
Local SEO Optimization
My goal with Local SEO listing optimization is to have your business in Google’s “Local 3 map-pack” at the top of Google’s rankings. When a customer searches using keywords related to your industry and region, you may be the first local business to have your name, address and reviews appear utilizing your Google My Business page.
Backlink Audit & Cleanup
As part of our initial website auditing process, we sweep your website for any bad links acquired through black hat SEO tactics. Any links in your backlink portfolio which might harm your website’s search ranking will be removed, and replaced with organic backlinks.
Questions For An SEO Consultant
Do I Need SEO and is it worth the money?
Yes, SEO is worth the investment if you select an SEO consultant who understands that SEO is about long-term results.How long does it take to rank in Google and will I rank #1?
Depending on the industry it may take 3-4 months to see Google rankings. No good decent SEO consulting company can promis you #1 rankings but with Google’s “Top 3 Pack” the opportunity is much easier to achieve.
Google AdWords Management & SEO Expert Consulting Services In Connecticut
Google AdWords Certified with 13 years experience involved in creating Google-friendly SEO in adding to the account setup and management of Google AdWords. I have consulted with small and mid-sized businesses across the country.
In my responsibilities as a Google AdWords Consultant, I have constructed and managed over 50 Google AdWords accounts. Typically I perform competitor and keyword research, set up accounts, manage any needed campaign adjustments, set up ad extensions maintain budgets, create reports and track conversions which are essential to managing a profitable AdWords account. I have built and managed over 50 Google AdWords Accounts monthly budgets with ad spends as little as 2$k a month up to $100k per month.
I perform SEO Services using my skills and knowledge to rank sites higher in Google’s organic results. This will send more unpaid traffic to your website. To accomplish this I perform a technical SEO audit, on your site, resolve technical SEO issues, increase your website’s speed, properly SEO your site’s current content, create internal links, and perform local SEO optimization.
SEO Services Provided To Clients
Analyse Website SEO
Track Google Keyword Rankings
Technical SEO Audit
Fix Technical SEO Issues
Optimize Website For Speed
Add Meta Page Titles & Meta Descriptions
Compress Images For Speed
Add Targeted Keywords ToAlt-Text Fields In Images Have
Google AdWords Management From A Certified Consultant
I have 13 years experience creating and managing Google AdWords accounts (including keyword and competitor research). I once managed an account with a budget of $100,000 a month and turned it into a money-maker.
Spend time daily optimizing keywords, bids, and ads to ensure the highest return on your investment.
Pay monthly for access to many Google AdWords professional-grade tools which give insight on tweaking accounts, allow me to review competitor data, and keep me current with best practices.
I keep up with the latest AdWords features to enhance my client’s campaigns.
I add extensions, keywords, bid strategies and run reports.
I charge a fair hourly rate.
No locked-in long-term contracts.
I also am an SEO expert also with 13 years experience using white-hat techniques to rank businesses as high up in Google as possible. Perform Local SEO, technical SEO audits, on-site SEO, website speed-ups, SEO existing content, create internal links, track keyword ranking and many other duties depending on the client.
In a nutshell, AdWords Express in the pay per click industry is viewed as a scam by Google on small business owners touting how fast you can be up and running in AdWords and additionally let Google run your ads because you’re too busy and cannot understand the complexities of AdWords Standard.
It is a bait and switch because Google AdWords Express does not have the enhancements and features that increase your ad Quality Scores that are available to all AdWords Standard users. You are giving Google control of your money and they will take as much as they can for the least amount of ad exposure.
I can help get your account set-up and running and show you the key indicators you need to monitor and the tricks to improve the performance of your Google AdWords account. Then going forward you have questions, concerns or want some account suggestions you call me or call Google AdWords at 1-866-2GOOGLE. Google has massive call centers for AdWords. It isn’t rocket science and once you get the hang of it it is kind of fun. AdWords Express keeps you locked-down and worried because you have no control.
AdWords Express does not let you add your own keywords. It chooses whatever keywords it wants and you can only pause keywords. AdWords Standard shows you which keywords convert best for you and worst for you so you can pause the worst performing keywords that may waste your budget and raise bids on high Quality Score keywords where you pay less than your bid. With AdWords Express you cannot shut off the Search Partner network like you can in AdWords so you are probably losing money every month.
You are not allowed to have different bids for different keyword match types, there is broad, broad-match, phrase and exact. Google is giving you a barebones system so you can’t make improvements because they are spinning Express as a huge time saver to small business owners who don’t have the 5 hours a week to optimize and improve the account.
You are not allowed to have 2 ads running for the same set of keywords so you can test which ad works best. You have no access to promotion extensions which would let you put a coupon code in the ad. You cannot add a review extension which lets you put and print or newspaper reviews in the ad.
Google AdWords Connecticut
My bidding strategy is to use one only available in AdWords Standard which places you on the first page (usually the bottom) but only bid up to a certain maximum bid you set yourself. You determine what your preferred cost per lead is and in AdWords Standard, you can see how well you are meeting that goal.
In AdWords Express there are far fewer ad extensions which allow you to expand and add more text to your ad with things like callout extensions which is just a way to communicate benefits of your business to searchers, site link extensions which are blue hyperlinks under you add that link to different pages of your site other than your landing page or the opportunity to see exactly what searchers are typing in to Google and either add them to the account or create a negative keyword if unrelated to your business so you don’t show and waste money.
So if faced with the choice between Google AdWords Express and Google AdWords Standard, choose the standard version.