AdWords Consultant

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Pro SEO, PPC, And Competitor Intelligence Tools

Premium SEO & AdWords tools that can come in very handy in determining where competitors are getting their organic & paid traffic and links from, which keywords they are using, and at what cost.

Most of these are paid tools with free trials or a limited number of free tools and most also have tiered plans based on usage. Very cool to breeze through these SEO tools.

SEO, & Certified Google AdWords Consultant In Connecticut

AdWords, SEO, and Digital Marketing Specialist

 

Robert Stein
Digital Marketing Specialist
Glastonbury, Connecticut
(860) 659-7135


bobstein@gmail.com

 

I am experienced in site audits, on-site SEO, local SEO, content management, and improving the speed of WordPress sites.

My Google AdWords service includes management and optimization of ad groups. ads, and keywords. I use A/B ad testing, bid modifications, re-marketing, and targeting location, and demographics. I try to improve quality scores and cost per click while increasing conversions and lowering cost per conversion.

I am experienced in using Google Analytics (Google Certified), Google Search Console, Moz, SEMrush, Screaming Frog Spider, SpyFu, Ahrefs, and other professional SEO tools.

 

I have consulted for many businesses across the US.  I have managed over 40 Google AdWords accounts with ad spends as little as $2k a month and one I build up to $3k spend per day.

 

SEO Consulting Services

SEO Audit
Optimize Website For Speed
Keyword Research and Competitor Research
Add Meta Page Titles, Meta Descriptions, and Headers
Add Targeted Keywords To Alt-Text Fields In Images Have
Internal Link Structure
Install Caching System To Speed Up
Google Analytics Reporting
Add Schema and Rich Snippets Code
Local SEO

I work on a retainer basis for $50/hour with a minimum twenty-hours. No long-term contract. You may cancel anytime.

 

Contact me at (860) 659-7135 or at bobstein@email.com.

Google AdWords Manager and SEO Services Connecticut

Google Adwords Management Connecticut

Google AdWords Manager in Connecticut

Google AdWords Management From A Certified Consultant

I have 13 years experience creating and managing Google AdWords accounts (including keyword and competitor research). I once managed an account with a budget of $100,000 a month and turned it into a money-maker.

Spend time daily optimizing keywords, bids, and ads to ensure the highest return on your investment.

Pay monthly for access to many Google AdWords professional-grade tools which give insight on tweaking accounts, allow me to review competitor data, and keep me current with best practices.

 

Google SEO Expert Connecticut

I  keep up with the latest AdWords features to enhance my client’s campaigns.

I add extensions, keywords, bid strategies and run reports.

I charge a fair hourly rate.

No locked-in long-term contracts.

I also am an SEO expert also with 13 years experience using white-hat techniques to rank businesses as high up in Google as possible. Perform Local SEO, technical SEO audits, on-site SEO, website speed-ups, SEO existing content, create internal links, track keyword ranking and many other duties depending on the client.

Google AdWords Connecticut

Difference Between Google AdWords Express & AdWords

Google AdWords Connecticut

Google AdWords Express & Google AdWords Standard

In a nutshell, AdWords Express in the pay per click industry is viewed as a scam by Google on small business owners touting how fast you can be up and running in AdWords and additionally let Google run your ads because you’re too busy and cannot understand the complexities of AdWords Standard.
It is a bait and switch because Google AdWords Express does not have the enhancements and features that increase your ad Quality Scores that are available to all AdWords Standard users. You are giving Google control of your money and they will take as much as they can for the least amount of ad exposure.
I can help get your account set-up and running and show you the key indicators you need to monitor and the tricks to improve the performance of your Google AdWords account. Then going forward you have questions, concerns or want some account suggestions you call me or call Google AdWords at 1-866-2GOOGLE. Google has massive call centers for AdWords. It isn’t rocket science and once you get the hang of it it is kind of fun. AdWords Express keeps you locked-down and worried because you have no control.
AdWords Express does not let you add your own keywords. It chooses whatever keywords it wants and you can only pause keywords. AdWords Standard shows you which keywords convert best for you and worst for you so you can pause the worst performing keywords that may waste your budget and raise bids on high Quality Score keywords where you pay less than your bid. With AdWords Express you cannot shut off the Search Partner network like you can in AdWords so you are probably losing money every month.
You are not allowed to have different bids for different keyword match types, there is broad, broad-match, phrase and exact. Google is giving you a barebones system so you can’t make improvements because they are spinning Express as a huge time saver to small business owners who don’t have the 5 hours a week to optimize and improve the account.
You are not allowed to have 2 ads running for the same set of keywords so you can test which ad works best. You have no access to promotion extensions which would let you put a coupon code in the ad. You cannot add a review extension which lets you put and print or newspaper reviews in the ad.
Google AdWords Connecticut
Google AdWords Connecticut
My bidding strategy is to use one only available in AdWords Standard which places you on the first page (usually the bottom) but only bid up to a certain maximum bid you set yourself. You determine what your preferred cost per lead is and in AdWords Standard, you can see how well you are meeting that goal.
In AdWords Express there are far fewer ad extensions which allow you to expand and add more text to your ad with things like callout extensions which is just a way to communicate benefits of your business to searchers, site link extensions which are blue hyperlinks under you add that link to different pages of your site other than your landing page or the opportunity to see exactly what searchers are typing in to Google and either add them to the account or create a negative keyword if unrelated to your business so you don’t show and waste money.
So if faced with the choice between Google AdWords Express and Google AdWords Standard, choose the standard version.
Google AdWords Account Consultant Connecticut

23 Google AdWords & SEO PDF WhitePapers

SEO and Google AdWords Managment Consulting CT
SEO & AdWords Management. No Long-Term, Locked-In Contract. Pay As You Go, $50/Hour.

Google AdWords, SEO, and Additional PDF Whitepapers

 

Advanced-Guide-To-A PPC-Audit

 

BrightEdge Checklist

 

Online-Competitive-Analysis

 

SEO Management Best Practices

 

How to Maximize SEO ROI

 

Adwords-Cheatsheet

 

Best-Practices-for-Google-AdWords

 

AdHawk+AdWords+Glossary

 

AdWords-Study-Guide

 

SEO Checklist

 

The_State_of_PPC

 

Local-Web-Design-Sales-Guide

 

The-Definitive-Guide-to-PPC

 

How-to-Rank-For-Local-SEO-3-Packs-in-a-Tough-Market

 

50_ways_to_engage

 

SEMrush_Ranking_Factors_Study_2_0

 

38-Retargeting-Campaigns

 

Search_Engine_Friendly_Guide

 

Piggyback_SEO

 

How-to-Double-Website-Conversions

 

How-to-Audit-Your-SEO

 

Google_AdWords_Enhanced_Campaigns

 

Google AdWords SEO Consulting