MOZ 2014 Local Search Ranking Factors

MOZ has released its annual survey of Ranking Factors!  There is an abundance of information from the SEO Experts.  Here are my two favorite bits, but be sure to check out the site for much much much more great info!

Overall Ranking Factors

My Business Signals (14.7%)
(Categories, Keyword in Business Title, Proximity, etc.)
External Loc. Signals (15.5%)
(IYP/aggregator NAP consistency, Citation Volume, etc.)
On-page Signals (21.0%)
(Presence of NAP, Keywords in Titles, Domain authority, etc.)
Link Signals (18.3%)
(Inbound anchor text, Linking domain authority, Linking domain quantity, etc.)
Review Signals (9.8%)
(Review quantity, Review velocity, Review diversity, etc.)
Social Signals (5.8%)
(Google+ authority, Facebook likes, Twitter followers, etc.)
Behavioral/Mob. Signals (6.9%)
(Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.)
Personalization (8.4%)

Plus, local local local is becoming sooooo important, here are the local ranking factors.

Top 50 Localized Organic Factors

1City, State in Landing Page Title
2Domain Authority of Website
3Page Authority of Landing Page URL
4Quality/Authority of Inbound Links to Domain
5Quality/Authority of Inbound Links to Landing Page URL
6Physical Address in City of Search
7Quality/Authority of Structured Citations
8Product / Service Keyword in Website URL
9Click-Through Rate from Search Results
10City, State in Landing Page H1/H2 Tags
11Diversity of Inbound Links to Domain
12Consistency of Structured Citations
13City, State in Most/All Website Title Tags
14HTML NAP Matching My Business Page NAP
15Geographic Keyword in Website URL
16Quantity of Inbound Links to Domain
17Location Keywords in Anchor Text of Inbound Links to Landing Page URL
18Diversity of Inbound Links to Landing Page URL
19Proximity of Address to the Point of Search (Searcher-Business Distance)
20Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
21Proper Category Associations
22Quantity of Structured Citations (IYPs, Data Aggregators)
23Quantity of Inbound Links to Landing Page URL from Locally-Relevant Domains
24Product/Service Keywords in Anchor Text of Inbound Links to Domain
25Product/Service Keywords in Anchor Text of Inbound Links to Landing Page URL
26NAP in hCard / Schema.org
27Product / Service Keyword in Business Title
28Quantity of Citations from Industry-Relevant Domains
29Quantity of Citations from Locally-Relevant Domains
30Quantity of Inbound Links to Domain from Locally-Relevant Domains
31Location Keywords in Anchor Text of Inbound Links to Domain
32Individually Owner-verified My Business Page
33Loadtime of Landing Page URL
34Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
35Business Title in Anchor Text of Inbound Links to Domain
36Proximity of Address to Centroid
37Location Keyword in Business Title or Title Modifier
38City, State in Most/All H1/H2 Tags
39Quantity of Inbound Links to Landing Page URL
40Velocity of New Inbound Links to Landing Page URL
41Quantity of Third-Party Traditional Reviews
42Authority of third-party sites on which reviews are present
43Overall Velocity of Reviews (Native + Third-Party)
44Business Title in Anchor Text of Inbound Links to Landing Page URL
45Velocity of New Inbound Links to Domain
46Authority of Shares on Google+
47Volume of Testimonials in hReview / Schema.org
48Bulk Owner-verified My Business Page
49Quantity of Native Google Maps Reviews (w/text)
50Diversity of third-party sites on which reviews are present

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