Digital Marketing PDFs & SEO White Papers

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Digital Marketing PDFs & SEO White Papers

Inbound-Marketers-Guide-to-SEO-and-PPC

Marketo-Tips-for-the-Social-Marketer-Cheat-Sheet-Twitter-Final

Moz-The-Beginners-Guide-To-SEO

SEO_Myths-2015

Search-Marketing-Map

SearchEngineLand-Periodic-Table-of-SEO-2015

The Guide to Ecommerce SEO

The_Marketers_Pocket_Guide_to_Writing_Good

The-Definitive-Guide-to-Engaging-Email-Marketing

Social-Media-Real-Estate-Cheat-Sheet

MOZ 2014 Local Search Ranking Factors

MOZ has released its annual survey of Ranking Factors!  There is an abundance of information from the SEO Experts.  Here are my two favorite bits, but be sure to check out the site for much much much more great info!

Overall Ranking Factors

My Business Signals (14.7%)
(Categories, Keyword in Business Title, Proximity, etc.)
External Loc. Signals (15.5%)
(IYP/aggregator NAP consistency, Citation Volume, etc.)
On-page Signals (21.0%)
(Presence of NAP, Keywords in Titles, Domain authority, etc.)
Link Signals (18.3%)
(Inbound anchor text, Linking domain authority, Linking domain quantity, etc.)
Review Signals (9.8%)
(Review quantity, Review velocity, Review diversity, etc.)
Social Signals (5.8%)
(Google+ authority, Facebook likes, Twitter followers, etc.)
Behavioral/Mob. Signals (6.9%)
(Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.)
Personalization (8.4%)

Plus, local local local is becoming sooooo important, here are the local ranking factors.

Top 50 Localized Organic Factors

1City, State in Landing Page Title
2Domain Authority of Website
3Page Authority of Landing Page URL
4Quality/Authority of Inbound Links to Domain
5Quality/Authority of Inbound Links to Landing Page URL
6Physical Address in City of Search
7Quality/Authority of Structured Citations
8Product / Service Keyword in Website URL
9Click-Through Rate from Search Results
10City, State in Landing Page H1/H2 Tags
11Diversity of Inbound Links to Domain
12Consistency of Structured Citations
13City, State in Most/All Website Title Tags
14HTML NAP Matching My Business Page NAP
15Geographic Keyword in Website URL
16Quantity of Inbound Links to Domain
17Location Keywords in Anchor Text of Inbound Links to Landing Page URL
18Diversity of Inbound Links to Landing Page URL
19Proximity of Address to the Point of Search (Searcher-Business Distance)
20Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
21Proper Category Associations
22Quantity of Structured Citations (IYPs, Data Aggregators)
23Quantity of Inbound Links to Landing Page URL from Locally-Relevant Domains
24Product/Service Keywords in Anchor Text of Inbound Links to Domain
25Product/Service Keywords in Anchor Text of Inbound Links to Landing Page URL
26NAP in hCard / Schema.org
27Product / Service Keyword in Business Title
28Quantity of Citations from Industry-Relevant Domains
29Quantity of Citations from Locally-Relevant Domains
30Quantity of Inbound Links to Domain from Locally-Relevant Domains
31Location Keywords in Anchor Text of Inbound Links to Domain
32Individually Owner-verified My Business Page
33Loadtime of Landing Page URL
34Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
35Business Title in Anchor Text of Inbound Links to Domain
36Proximity of Address to Centroid
37Location Keyword in Business Title or Title Modifier
38City, State in Most/All H1/H2 Tags
39Quantity of Inbound Links to Landing Page URL
40Velocity of New Inbound Links to Landing Page URL
41Quantity of Third-Party Traditional Reviews
42Authority of third-party sites on which reviews are present
43Overall Velocity of Reviews (Native + Third-Party)
44Business Title in Anchor Text of Inbound Links to Landing Page URL
45Velocity of New Inbound Links to Domain
46Authority of Shares on Google+
47Volume of Testimonials in hReview / Schema.org
48Bulk Owner-verified My Business Page
49Quantity of Native Google Maps Reviews (w/text)
50Diversity of third-party sites on which reviews are present

MOZ Whiteboard Fridays – SEO Predictions for 2015

If you are involved in SEO/SEM/SMM then MOZ’s Whiteboard Fridays are must see videos.

Here are Rand’s Predictions for 2015.  Must Read.

#1: We’ll see the first major not-for-profit University in the US offer a degree in Internet Marketing, including classes on SEO.

#2: Google will continue the trend of providing instant answers in search results with more interactive tools.

#3: 2015 will be the year Facebook begins including some form of web content (not on Facebook’s site) in their search functionality.

#4: Google’s indexation of Twitter will grow dramatically, and a significantly higher percentage of tweets, hashtags, and profiles will be indexed by the year’s end.

#5: The EU will take additional regulatory action against Google that will create new, substantive changes to the search results for European searchers.

#6: Mobile search, mobile devices, SSL/HTTPS referrals, and apps will combine to make traffic source data increasingly hard to come by.

#7: The content advertising/recommendation platforms will continue to consolidate, and either Taboola or Outbrain will be acquired or do some heavy acquiring themselves.

#8: Promoted pins will make Pinterest an emerging juggernaut in the social media and social advertising world, particularly for e-commerce.

#9: Foursquare (and/or Swarm) will be bought, merge with someone, or shut down in 2015 (probably one of the first two).

#10: Amazon will not take considerable search share from Google, nor will mobile search harm Google’s ad revenue substantively.