Difference Between Google AdWords Express & AdWords

Google AdWords Connecticut

Google AdWords Connecticut

Google AdWords Express & Google AdWords Standard

In a nutshell, AdWords Express in the pay per click industry is viewed as a scam by Google on small business owners touting how fast you can be up and running in AdWords and additionally let Google run your ads because you’re too busy and cannot understand the complexities of AdWords Standard.
It is a bait and switch because Google AdWords Express does not have the enhancements and features that increase your ad Quality Scores that are available to all AdWords Standard users. You are giving Google control of your money and they will take as much as they can for the least amount of ad exposure.
I can help get your account set-up and running and show you the key indicators you need to monitor and the tricks to improve the performance of your Google AdWords account. Then going forward you have questions, concerns or want some account suggestions you call me or call Google AdWords at 1-866-2GOOGLE. Google has massive call centers for AdWords. It isn’t rocket science and once you get the hang of it it is kind of fun. AdWords Express keeps you locked-down and worried because you have no control.
AdWords Express does not let you add your own keywords. It chooses whatever keywords it wants and you can only pause keywords. AdWords Standard shows you which keywords convert best for you and worst for you so you can pause the worst performing keywords that may waste your budget and raise bids on high Quality Score keywords where you pay less than your bid. With AdWords Express you cannot shut off the Search Partner network like you can in AdWords so you are probably losing money every month.
You are not allowed to have different bids for different keyword match types, there is broad, broad-match, phrase and exact. Google is giving you a barebones system so you can’t make improvements because they are spinning Express as a huge time saver to small business owners who don’t have the 5 hours a week to optimize and improve the account.
You are not allowed to have 2 ads running for the same set of keywords so you can test which ad works best. You have no access to promotion extensions which would let you put a coupon code in the ad. You cannot add a review extension which lets you put and print or newspaper reviews in the ad.
Google AdWords Connecticut
Google AdWords Connecticut
My bidding strategy is to use one only available in AdWords Standard which places you on the first page (usually the bottom) but only bid up to a certain maximum bid you set yourself. You determine what your preferred cost per lead is and in AdWords Standard, you can see how well you are meeting that goal.
In AdWords Express there are far fewer ad extensions which allow you to expand and add more text to your ad with things like callout extensions which is just a way to communicate benefits of your business to searchers, site link extensions which are blue hyperlinks under you add that link to different pages of your site other than your landing page or the opportunity to see exactly what searchers are typing in to Google and either add them to the account or create a negative keyword if unrelated to your business so you don’t show and waste money.
So if faced with the choice between Google AdWords Express and Google AdWords Standard, choose the standard version.
Google AdWords Account Consultant Connecticut

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23 Google AdWords & SEO PDF WhitePapers

SEO and Google AdWords Managment Consulting CT
SEO & AdWords Management. No Long-Term, Locked-In Contract. Pay As You Go, $50/Hour.

Google AdWords, SEO, and Additional PDF Whitepapers

 

Advanced-Guide-To-A PPC-Audit

 

BrightEdge Checklist

 

Online-Competitive-Analysis

 

SEO Management Best Practices

 

How to Maximize SEO ROI

 

Adwords-Cheatsheet

 

Best-Practices-for-Google-AdWords

 

AdHawk+AdWords+Glossary

 

AdWords-Study-Guide

 

SEO Checklist

 

The_State_of_PPC

 

Local-Web-Design-Sales-Guide

 

The-Definitive-Guide-to-PPC

 

How-to-Rank-For-Local-SEO-3-Packs-in-a-Tough-Market

 

50_ways_to_engage

 

SEMrush_Ranking_Factors_Study_2_0

 

38-Retargeting-Campaigns

 

Search_Engine_Friendly_Guide

 

Piggyback_SEO

 

How-to-Double-Website-Conversions

 

How-to-Audit-Your-SEO

 

Google_AdWords_Enhanced_Campaigns

 

Google AdWords SEO Consulting

 

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Connecticut AdWords Management | Certified

Google AdWords Management Connecticut

 

Google AdWords Connecticut
Google AdWords Connecticut

Google AdWords Consultant In Connecticut Servicing The United States

Google AdWords enables you to bring shoppers to your website and products at the moment they have decided to make a purchasing decision.


Google’s PPC advertising platform, Adwords, is highly effective and extremely measurable. AdWords has been the industry leader for over 15 years and has many methods to bring highly targeted traffic directly to your website landing pages. Google makes it easy for you to begin driving traffic to your products and spend money on paid search advertising immediately.


Google AdWords Services

Before you begin your journey into AdWords and online advertising you just may want to hire a professional to guide you in the correct direction. I have over twelve years experience managing Google AdWords accounts, campaigns, ads, keywords, and budgets. I have managed 100s of accounts big and small including a gigantic account that had a $100,000 monthly budget. I am Google AdWords Certified which means I have to take and pass two AdWords tests each year. I charge $50/hour to manage, optimize and advise regarding AdWords accounts. I feel that is abundantly fair as there are many agencies or consultants who will not only take a large monthly fee but also bill you for a 2-3% of your monthly AdWords spend. Do yourself a favor and shop around for the best AdWords provider for you.


Adwords Campaign Creation


Get a profitable AdWords account created to begin your PPC experience off on the correct footing. Increasing the volume of targeted search traffic to your landing pages via Adwords advertising involved performing proper and extensive keyword research, creating relevant AdWords ads and proper calls-to-action within those ads. There are many AdWords “extensions” that are designed to inform searcher more about you and your products and those must be set-up properly. You AdWords traffic must also be sent to the correct and correctly optimized web page on your site for the highest quality scores and the lowest costs.

 

Adwords Account Optimization


Profitable search marketing via Adwords needs a regular amount of optimization. This may involve raising of lowering bigs on keywords. Creating new, better performing ads, spying on your competition via online AdWords tool sites, and performing A/B testing on your website landing pages to see which page outperforms another and why.


PPC Spend Optimization


Create additional leads for less money through expert bidding  Ensure your campaigns are set up correctly to achieve the highest quality scores in AdWords (10) so you pay less for higher rankings.


PPC Keyword Optimization


Do not waste your Adwords spend on broad match keyword bids. To increase click-through rates, quality scores and reduce cost per clicks you need to use the correct keyword match type.


PPC Bidding Strategy


A properly maintained Google Adwords budget will ensure that your money is being spent the correct way. With Google AdWords, it is possible to increase or decrease your bids based on demographics, gender, device, interest, time of day, geolocation and more.



Adwords PPC Management


Reduce wasted ad spend and increase conversions with professional, certified Google AdWords management. Google has a large team of support professionals to assist you, but you really never know if you are getting an AdWords Expert or someone just beginning their career. Agencies have advantages, but offering the best bang for your buck is not one of them.

Whether you choose me or someone with a similar background and skillset as I have I advise to seek out an AdWords expert with at least 5-10 years experience, who is AdWords Certified and can offer you the one-on-one attention you deserve for your hard earned money.

Who am I?

My name is Robert Stein and I work out of Glastonbury, Connecticut. I charge $50/Hour to manage Google AdWords. I ask for a ten-hour retainer up front. After the initial ten-hours, you may cancel at any time. There are no locked-in contracts to trap you in for a year or more. I do not take a percentage of your spend as many agencies are known to do. I offer my expert services at reasonable rates because I love what I do and I love the PPC & SEO industries.

I also have 12 years SEO experience and have many satisfied clients for whom I have provided my AdWords & SEO services. Please reach out to me at 860.659.7135 or at [email protected] to discuss your AdWords history, what has gone right, what has gone wrong and figure out what direction you want to take your account into the future.

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