Robert M. Stein
Glastonbury, CT 06033
bobstein@gmail.com
860.633.6578
Summary
Professional, reliable, flexible, intelligent and experienced Digital Marketing & SEO Expert seeks position utilizing analytical knowledge and SEO skills. Over a decade of involvement with PPC, SEO & SEM. Knowledge of Google on-site and off-site SEO ranking factors. Experienced with Google Analytics report creation and data-mining. Extensive knowledge of long-tail keyword & competitor research. Experienced with Local SEO, WordPress SEO, link building, content creation, YouTube, Facebook, Twitter, Pinterest with additional SEO/SEM skills. Use white-hat SEO techniques to improve Google rankings and drive targeted traffic landing sites for optimum conversion rate, return on investment and profit.
Experience
SEO & Digital Marketing Expert Connecticut Internet Marketing & SEO
Glastonbury, CT 4/2014 – Present
Perform on-site and off-site Local SEO for clients as well as manage client WordPress website SEO.
Research SEO web page titles, keywords, meta descriptions, competitors and back link opportunities.
Track and target user traffic with Google Analytics.
Repurpose and curate existing press content into web format and publish to WordPress.
Webmaster of http://connecticutinternetmarketingseo.com.
Marketing Associate TicketNetwork
Vernon, CT 3/2005 – 4/2014
Managed start-up company PPC accounts with over $100k month budget including Google Adwords, Yahoo Search AdWords and Microsoft AdCenter.
Inspired company to achieve rapid revenue growth by building the case for website content creation and SEO of websites including link building campaigns and directory submission.
Tracked user data via Google Analytics including statistical analysis of traffic sources.
Established and maintained social media profiles on Facebook, Twitter and others.
Wrote ticket industry content for Ticketnews.com and TicketNetwork partners.
Estimated daily and weekly gross revenue for executives and partners.
Researched keywords, performed A/B ad testing and competitive site analysis. Designed internal tool to access inventory database to create keywords for Google Adwords.
Created WordPress websites to funnel traffic to ticket selling sites.
Created weekly and monthly newsletters of sports, concerts and theatre event tickets on sales for internal and partners.
Automated billing system resulting in a two-day project being reduced to a 15-minute task resulting in thousands of dollars worth of outsourcing fee savings yearly.
IT Technical Support Consultant Stein Technologies, LLC
Glastonbury, CT 9/2000 – 3/2005
Provided 2nd level support for Windows XP, Office, Lotus Notes and other software products on a contract basis.
Troubleshoot network, printing and remote connectivity issues.
Opened and closed technical support tickets.
Technical Support Specialist IBM
Cambridge, MA 6/1997 – 6/2000
Technical support of Windows NT, Windows 98, Lotus Notes, Internet Explorer and networking issues for IBM and Lotus employees.
Provided 2nd level desk side technical support to executives.
Trained new hires in help desk systems and procedures.
Performed system administration and creation of user accounts.
Marketing Assistant Microsoft
Farmington, CT 3/1995 – 3/1997
Oversaw the day-to-day management of Microsoft’s Connecticut office.
Provided Internet marketing, computer and administrative support to district manager & sales, consulting and marketing teams.
Created spreadsheets, documents and presentations with Microsoft Word, Excel and PowerPoint.
Coordinated the set-up of in-office corporate marketing efforts and briefings.
Skills
Google Adwords 7 years Facebook 8 years
Social Media Marketing 6 years
Microsoft Excel 11 years Microsoft Office 11 yearsKeyword & Competitor Research 10 years Microsoft Bing 2 years
Microsoft Windows 11 years Microsoft Word 11 years
Search Engine Marketing 11 years Microsoft Outlook 11 years
Search Engine Optimization 11 years Salesforce 1 years
Blogging 10 years WordPress Plugins & Themes 6 years
Webmaster SEO 11 years Display AdWords 2 years
CMS 8 years Content Creation 11 years
Google Analytics 10 years Facebook AdWords 2 years
Content Marketing 11 years Photoshop CS6 1 year
TCP/IP Networking 2 years Google Adwords Certified 1 year
HTML 11 years Remarketing 1 year
Pinterest 2 years Google Shopping 1 year
Blogger 8 years Marketing 15 years
Twitter AdWords 1 year LinkedIn 3 years
Market Research 11 years Promotions 2 years
PC & Computer Repair 8 years Public Relations 2 years
YouTube 8 Years LinkedIn 2 years
Google Webmaster Tools 6 years WordPress SEO 6 years
Education
Bachelor of Science, Business Administration, Marketing
Northeastern University
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