20+ Free SEO Ebook Guides Checklists PDFs

SEO eBooks and Guides – Free Download

Natural Search Trends
7 Tools To Become More Productive On Social Media
Search Marketing Map
SEO Myths Social-Marketing-Cheat-Sheet-LinkedIn
Social Media Marketing Industry Report
Ultimate Resource Guide to Social Media Marketing
Website Testing 101
SEO Checklist
Best Strategy To Rank On Google
Google Analytics
Google Rankings Checklist
Great Landing Pages
Guide to Google AdWords Beginner
Hacking AdWords
New SEO Techniques We Recently Learned From Google Patent
Turn Your SEO Mistakes Into Success

SEO & Google AdWords Certified Freelancer CT

pablo (17)

Google AdWords & SEO Consulting

SEO Freelance Consultant

Searching for an SEO Freelancer in Connecticut?

I have over 13 years experience digital marketing, SEM, SEO and PPC experience with small and mid-sized companies in the US.

My goal has always been to rank business websites as high in the Google search engine results pages as possible to deliver the most valuable and highly targeted visitor traffic as well as the lucrative long-tail keywords.

Successful at getting websites ranked on the first page of Google, my client’s websites have ranked within the top 3 spots and higher.  It can be done, but takes time and hard work. Approximately 70% of users who click on Google’s organic rankings click on one of the top 3 spots as those are deemed more credible by potential customers and are more likely to make a purchase.

Google uses between 500-600 Ranking Factors in determining where to position websites, so SEO is not easy or for the faint of heart.  Here is a great older infographic on the Top 200 Google Ranking Factors.  With Local Citation Submission, Responsive Mobile Design, Product Reviews & Testimonials, High-Quality Content, HTML Title Tagging and great content your Google Rankings will increase, your organic traffic will increase, you’ll see a higher conversion rate and an increased return on investment per visitor.

Can work to deliver the same results in Google AdWords which can put you in the top three positions very quickly.

I’m very experienced with Local Directory Citation creation which Google highly values but some companies charge outrageous amounts to implement.  I charge $60 per hour to drive traffic to your site by focusing on areas where you can rank the highest and I can also tell you where your competitors are succeeding with their own keywords and sources of traffic with numerous SEO competitive tools.

SEO results do not happen overnight, it does take time and patience, but after implementing the techniques that Google recommends, you will begin to see more of your pages in Google for more of your keywords and at a higher ranking than ever before. Your site will be SEO’ed to rank for the long run.

If you have been disappointed with SEO efforts in the past, I can perform an SEO audit to discover any errors or flaws in your website SEO.

I can create and re-purpose content for WordPress blogs, Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest and other social profiles so you can engage the ever-growing number of social media users and direct them back to your website.  Not every customer purchases on first glance, some need much more prodding in order for them to make their purchase decision.  Customers get caught in the funnel. The synergy between search, social and marketing greatly increases the chances of obtaining a buyer who will purchase from you.

I can assist you with on-site SEO to ensure your visitor traffic finds what they are looking for in the easiest and appealing way possible.  Everything on your website can potentially matter to consumers from title tags, header tags, photos to videos to reviews & testimonials to forms to capture your visitor’s information.  Many SEO experts focus only on external off-site SEO, but completely ignore the potential value of SEO-ing a website to the fullest.

2017 is the year where more surfers use their mobile device than their desktop. Also, reviews and testimonials are skyrocketing and have become vitally important in converting a visitor into a customer.  Google even has a rating system so you know it is important.  92% of users review customer reviews before making a purchase.  I call it the Amazon/eBay/Yelp phenomenon.

I not only do SEO consulting, I also do SEO tutoring and training so you can be enabled to perform your own SEO and not rely solely on any single SEO business, agency or consultant or any single source of web traffic for that matter.

Give me the opportunity to share my knowledge.  You can pick and choose which of our many services you want to proceed with first and expand from there.

For more information, please send me an email at bobstein@gmail.com

MOZ 2014 Local Search Ranking Factors

MOZ has released its annual survey of Ranking Factors!  There is an abundance of information from the SEO Experts.  Here are my two favorite bits, but be sure to check out the site for much much much more great info!

Overall Ranking Factors

My Business Signals (14.7%)
(Categories, Keyword in Business Title, Proximity, etc.)
External Loc. Signals (15.5%)
(IYP/aggregator NAP consistency, Citation Volume, etc.)
On-page Signals (21.0%)
(Presence of NAP, Keywords in Titles, Domain authority, etc.)
Link Signals (18.3%)
(Inbound anchor text, Linking domain authority, Linking domain quantity, etc.)
Review Signals (9.8%)
(Review quantity, Review velocity, Review diversity, etc.)
Social Signals (5.8%)
(Google+ authority, Facebook likes, Twitter followers, etc.)
Behavioral/Mob. Signals (6.9%)
(Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.)
Personalization (8.4%)

Plus, local local local is becoming sooooo important, here are the local ranking factors.

Top 50 Localized Organic Factors

1 City, State in Landing Page Title
2 Domain Authority of Website
3 Page Authority of Landing Page URL
4 Quality/Authority of Inbound Links to Domain
5 Quality/Authority of Inbound Links to Landing Page URL
6 Physical Address in City of Search
7 Quality/Authority of Structured Citations
8 Product / Service Keyword in Website URL
9 Click-Through Rate from Search Results
10 City, State in Landing Page H1/H2 Tags
11 Diversity of Inbound Links to Domain
12 Consistency of Structured Citations
13 City, State in Most/All Website Title Tags
14 HTML NAP Matching My Business Page NAP
15 Geographic Keyword in Website URL
16 Quantity of Inbound Links to Domain
17 Location Keywords in Anchor Text of Inbound Links to Landing Page URL
18 Diversity of Inbound Links to Landing Page URL
19 Proximity of Address to the Point of Search (Searcher-Business Distance)
20 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
21 Proper Category Associations
22 Quantity of Structured Citations (IYPs, Data Aggregators)
23 Quantity of Inbound Links to Landing Page URL from Locally-Relevant Domains
24 Product/Service Keywords in Anchor Text of Inbound Links to Domain
25 Product/Service Keywords in Anchor Text of Inbound Links to Landing Page URL
26 NAP in hCard / Schema.org
27 Product / Service Keyword in Business Title
28 Quantity of Citations from Industry-Relevant Domains
29 Quantity of Citations from Locally-Relevant Domains
30 Quantity of Inbound Links to Domain from Locally-Relevant Domains
31 Location Keywords in Anchor Text of Inbound Links to Domain
32 Individually Owner-verified My Business Page
33 Loadtime of Landing Page URL
34 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
35 Business Title in Anchor Text of Inbound Links to Domain
36 Proximity of Address to Centroid
37 Location Keyword in Business Title or Title Modifier
38 City, State in Most/All H1/H2 Tags
39 Quantity of Inbound Links to Landing Page URL
40 Velocity of New Inbound Links to Landing Page URL
41 Quantity of Third-Party Traditional Reviews
42 Authority of third-party sites on which reviews are present
43 Overall Velocity of Reviews (Native + Third-Party)
44 Business Title in Anchor Text of Inbound Links to Landing Page URL
45 Velocity of New Inbound Links to Domain
46 Authority of Shares on Google+
47 Volume of Testimonials in hReview / Schema.org
48 Bulk Owner-verified My Business Page
49 Quantity of Native Google Maps Reviews (w/text)
50 Diversity of third-party sites on which reviews are present

MOZ Whiteboard Fridays – SEO Predictions for 2015

If you are involved in SEO/SEM/SMM then MOZ’s Whiteboard Fridays are must see videos.

Here are Rand’s Predictions for 2015.  Must Read.

#1: We’ll see the first major not-for-profit University in the US offer a degree in Internet Marketing, including classes on SEO.

#2: Google will continue the trend of providing instant answers in search results with more interactive tools.

#3: 2015 will be the year Facebook begins including some form of web content (not on Facebook’s site) in their search functionality.

#4: Google’s indexation of Twitter will grow dramatically, and a significantly higher percentage of tweets, hashtags, and profiles will be indexed by the year’s end.

#5: The EU will take additional regulatory action against Google that will create new, substantive changes to the search results for European searchers.

#6: Mobile search, mobile devices, SSL/HTTPS referrals, and apps will combine to make traffic source data increasingly hard to come by.

#7: The content advertising/recommendation platforms will continue to consolidate, and either Taboola or Outbrain will be acquired or do some heavy acquiring themselves.

#8: Promoted pins will make Pinterest an emerging juggernaut in the social media and social advertising world, particularly for e-commerce.

#9: Foursquare (and/or Swarm) will be bought, merge with someone, or shut down in 2015 (probably one of the first two).

#10: Amazon will not take considerable search share from Google, nor will mobile search harm Google’s ad revenue substantively.